Organic Search Engine Optimization (SEO)

SEO

We can help you develop a content-rich website in accordance with basic search engine optimization principles so as to achieve a solid standing with all the basic search engines, as well as help you to develop a link-building strategy to maintain that ranking.

At Christopher Merrill Web Design, we work closely with our clients to determine which audience our clients want to reach, and help them develop key words and phrases to reach that audience.

Basic SEO Checklist

Determine which keywords and phrases will target your audience most effectively. Note that sometimes the best key words and phrases can be counter-intuitive: the first key words and phrases that come to your mind might not be the most effective ones. A marketing advisor can help you with choosing which ones might be best for you.

Generate descriptive text of two to three paragraphs of 150 to 250 words of paragraph-style text using your top three or four keyword phrases four to five times each (approximately a 3% keyword density).

Insert appropriate captions below images.

Vary the title tags on your pages, naming them appropriately.

Insert a sitemap on your site.

Develop an ongoing strategy of link building, working with other businesses or organizations within your field, so as to establish links to your website on other websites dealing with the same subject.

Remember that search engine optimization is an ongoing process—not just a one-time effort. The search engines are constantly changing their algorithms, and the most effective way to keep up with trends is to continue to update your site on a regular basis.