If you are looking for a do-it-yourself method for search engine optimization (SEO), try providing your audience with regular updates that contain information that is useful to your potential clients.
If the information you provide is something that users might be inclined to link to, you are on the right path. Material that someone might send to a friend or colleage in the form of a link in an email is the type of thing you want to develop.
A blog is an excellent format for providing new information on your website. I recommend WordPress. Make sure your blog resides on your own server, so that you will receive the benefits: the search engines will consider your blog updates as updates to your site, and therefore will assign your site a higher ranking.
Insert relevant links to your website on your blog. This will encourage users to seek out more information on your site; a second click from users will also boost your rankings.
Think of it this way: pretend you are a search engine. Wouldn’t you want to give preference to websites that are up to date? Regular updates ensure that the search engines will view your site as active and growing, rather than stagnant and untouched.
Questions? Contact Christopher Merrill.com.