Content Driven SEO

Do It Yourself SEOIf you are looking for a do-it-yourself method for search engine optimization (SEO), try providing your audience with regular updates that contain information that is useful to your potential clients.

If the information you provide is something that users might be inclined to link to, you are on the right path. Material that someone might send to a friend or colleage in the form of a link in an email is the type of thing you want to develop.

A blog is an excellent format for providing new information on your website. I recommend WordPress. Make sure your blog resides on your own server, so that you will receive the benefits: the search engines will consider your blog updates as updates to your site, and therefore will assign your site a higher ranking.

Insert relevant links to your website on your blog. This will encourage users to seek out more information on your site; a second click from users will also boost your rankings.

Think of it this way: pretend you are a search engine. Wouldn’t you want to give preference to websites that are up to date? Regular updates ensure that the search engines will view your site as active and growing, rather than stagnant and untouched.

Questions? Contact Christopher

About Christopher Merrill

Christopher Merrill is a Chicago freelance website designer, doing business since 1999. Specializing in website design for small- to mid- sized businesses and individuals, Christopher Merrill works closely with his clients to provide high-quality website design at an affordable price. Mr. Merrill has designed over 200 websites for his clients in Chicago and nationwide during the past decade. Christopher Merrill prides himself on providing an honest, hands-on approach with each individual client, in a friendly, relaxed atmosphere. Turnaround and response time are kept to a strict minimum, and Christopher Merrill is always ready to respond to all of your questions, whether you are looking for a Web design solution, or working closely with him to update your already-existing site.
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One Response to Content Driven SEO

  1. Alex Haris says:

    I very much agree with you “Insert relevant links to your website on your blog. This will encourage users to seek out more information on your site”. Very true! The same applies to crawlers as well. Blog is the only page on site that the spiders crawl quite often owing to the richness & frequent posting of content; and by placing internal links here, we actually direct the spiders to crawl the other pages of our website as well.

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