Google Tracking and Analytics
Tracking Your Statistics in Google and Google Analytics
Tracking your statistics is key to developing a strong marketing strategy for your Web site.
To set up Google tracking:
Go to www.google.com
Click on "sign in" at the far right.
Then, where it says:
"Don't have a Google Account?
Click on "Create an account now" and following the steps to set up a gmail account.
Once you have created the Google account, whenever you access Google, you will be able to sign in to your Google account by accessing the "My Account" link at the top.
When you access the "My Account" link at the top, you will see a link below entitled "Webmaster Tools." Click on that link.
On the DASHBOARD that comes up, enter the URL of your web site in the input window. Then, follow the steps to VERIFY the account.
When they ask you if you have uploaded a file named:
googlee1ae6f4ae1551e07.html (or something similar)
simply upload a file to your server with that name — or contact me with the name of the file that they give you and I can upload that file — and then verify the account.
This should set up you for Google statistics.
Then, you can access your Google statistics here as they change. Of particular interest is the "Top Search Queries" link near the top which will tell you the keywords that are being used to access your site.
To access Google Analytics (on Mozilla only):
Enter your gmail account access information:
Questions? Contact Christopher Merrill.