Christopher Merrill, Flash Designer, Chicago, Illinois

 

Flash Samples


Goodies:

focus
gordon
digital

Short-Length:

lookout!
vote
rain

Background:

sky

Web sites:

dance
lighting
furniture
ginseng
mirrors
woodstock

banner ads

Tutorial:

compliance

 
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If your business is visual or image-focused, chances are, Flash is for you. Macromedia's Flash is a technology that enables graphics to spin, move, whirl and do just about anything you can imagine to wow visitors that come to your site. And that can improve sales. In addition to its amazing capability to animate graphics and images, Flash can also incorporate audio, delivering a true multimedia experience.

Vector-based technology

If you've ever seen a graphic or a picture that looked fuzzy, out of focus or had jagged edges, chances are, the image was created using bitmap-based software. Flash, on the other hand, is a vector-based application. Vector based graphics deliver cleanly, smoothly and download much faster than bitmap files.

The rap against Flash

Flash isn't search engine friendly. So it's important to understand how to use Flash judiciously in order to maintain an optimized site. This little detail is occasionally missed by some website designers. Your website may be beautiful to look at, but if your site isn't search engine friendly, no one will see it.

Also, some flash displays can take a long time to load. Remember: a website is not a television commercial! You may have something terrific to look at, but if it takes too long to load, no one will hang around long enough to view it.

How Flash can improve your Web response.

How would you dress for a business meeting? You want to be taken seriously, of course. There is a direct connection between look and credibility. There is no denying that Flash can turn heads, catch people's notice and impress even the most cynical. The secret is to consider the objectives of the Website, understand the visitors and how visuals, sounds and animation will help in getting the sale.

First impressions count. Two-thirds of Website visitors relate the look of a Website directly with the quality of the business the site represents. Business owners learned long ago that dressing up the window of their store and creating isle displays increased business significantly. The same goes for Website design.

Contact us if you have any questions about whether Flash is right for you.