Why Is it so Expensive to Set Up E-commerce?

Ecommerce requires many more elements than a simple online presence.

Each of the following must be in place before you begin to sell items on the internet:

1. A Merchant Account – A business account with a bank that allows for online transactions. This is where your online payments finally end up. It is not the same as a regular bank account. It is a special kind of bank account.

2. A Shopping Cart – Allows for online display of your products and provides a method for the user to make selections.

3. Gateway (Transaction Server) – Connects the shopping cart with a processing network which checks for the necessary funds and either authorizes or denies payment.

All transactions are encrypted to protect sensitive information (including the buyer’s credit card number).

“Encryption” is a process by which the information is converted into a form that cannot be easily understood by unauthorized people. Encryption is essentially a way to “code” the information before it is transferred over the internet. Once the information is received at its final destination, it is decoded, or “decrypted.”

Security is very important with e-commerce:  there are many individuals and groups out in cyberspace who would like access to your money. Never send or accept credit card information through  form mail; always use a service with bona fide SSL (secure sockets layer) certificate.

Before you invest in an online store or an e-commerce solution, consider your ROI (return on investment): a simple Paypal solution may be all you need to start selling your product or service online.

About Christopher Merrill

Christopher Merrill is a Chicago freelance website designer, doing business since 1999. Specializing in website design for small- to mid- sized businesses and individuals, Christopher Merrill works closely with his clients to provide high-quality website design at an affordable price. Mr. Merrill has designed over 200 websites for his clients in Chicago and nationwide during the past decade. Christopher Merrill prides himself on providing an honest, hands-on approach with each individual client, in a friendly, relaxed atmosphere. Turnaround and response time are kept to a strict minimum, and Christopher Merrill is always ready to respond to all of your questions, whether you are looking for a Web design solution, or working closely with him to update your already-existing site.
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