Your title <title> tag content is extremely important for your site’s rankings. Select the words you insert in your title tags carefully.
Try to think of concise three- or four-word combinations that describe you — and only you.
Instead of merely:
<title>chiropractor</title>
be more precise:
<title>Chicago chiropractor</title>
or better yet:
<title>Old Town, Chicago chiropractor</title>
Avoid misleading words or phrases that do not really describe what you have to offer. Be honest. Listing things you’d like to do, instead of things you actually do, will not help you. Authenticity is best.
Google’s Search Engine Optimization Starter Guide suggests:
“Use brief, but descriptive titles. Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result.”
As for description meta tags:
“A page’s description meta tag gives Google and other search
engines a summary of what the page is about (1). Whereas a
page’s title may be a few words or a phrase, a page’s description meta
tag might be a sentence or two or a short paragraph.”
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