But Is it Really a Logo?

A common mistake that many small businesses make with their first logo design is to try to do too much. There’s a simple rule of thumb for logo design for the web: Keep it clean, simple and small.

Size Matters!

For web purposes, your logo should be recognizable and easily legible at a height of not more than 90 pixels and a width of not more than 250 pixels. Anything more will limit your options, and almost certainly waste valuable “real estate” on your page. If your designer has generated something for you that cannot go that small, make them redesign the logo for you, and make them show the results to you at these dimensions or smaller.

For print purposes, the logo should be clean and legible at a height of no more than 1/2 inch and a width of no more than one inch.

Take a look at the two logos above; each uses two colors (not including white a black). Clean, simple and small.

WARNING: There are many individuals out there who claim to be logo designers, but don’t understand the restrictions of a web page. Be sure you hire an experienced, qualified logo designer who will tell you when too much is too much.

If you are looking for a logo designer, go to LukeRenn.com.

For more information on logos and logo size, go to Logo Design Mistakes.

About Christopher Merrill

Christopher Merrill is a Chicago freelance website designer, doing business since 1999. Specializing in website design for small- to mid- sized businesses and individuals, Christopher Merrill works closely with his clients to provide high-quality website design at an affordable price. Mr. Merrill has designed over 200 websites for his clients in Chicago and nationwide during the past decade. Christopher Merrill prides himself on providing an honest, hands-on approach with each individual client, in a friendly, relaxed atmosphere. Turnaround and response time are kept to a strict minimum, and Christopher Merrill is always ready to respond to all of your questions, whether you are looking for a Web design solution, or working closely with him to update your already-existing site.
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