A common mistake that many small businesses make with their first logo design is to try to do too much. There’s a simple rule of thumb for logo design for the web: Keep it clean, simple and small.
Size Matters!
For web purposes, your logo should be recognizable and easily legible at a height of not more than 90 pixels and a width of not more than 250 pixels. Anything more will limit your options, and almost certainly waste valuable “real estate” on your page. If your designer has generated something for you that cannot go that small, make them redesign the logo for you, and make them show the results to you at these dimensions or smaller.
For print purposes, the logo should be clean and legible at a height of no more than 1/2 inch and a width of no more than one inch.
Take a look at the two logos above; each uses two colors (not including white a black). Clean, simple and small.
WARNING: There are many individuals out there who claim to be logo designers, but don’t understand the restrictions of a web page. Be sure you hire an experienced, qualified logo designer who will tell you when too much is too much.
If you are looking for a logo designer, go to LukeRenn.com.
For more information on logos and logo size, go to Logo Design Mistakes.
