Posting a photograph of you (and your employees) will add to your credibility on the internet.
People are inclined (consciously or unconsciously) to look for images of people on web pages — and when they see a website that offers a service, but don’t see any photographs of owners and/or staff on the site, they are inclined to become suspicious and go elsewhere.
Long gone are the days when simply posting a website could give a business credibility. Today people know that anyone can quickly post a cheap website by buying a template or using a low-cost website builder.
When looking at your website, people will want clues that you are legitimate; photos of you and your staff are a strong indicator that you are for real and that you are ready to stand by your product or service.
Your audience can also become suspicious if they don’t see any phone numbers or actual contact information on your website. Be sure to consider posting your email address and phone number to a prominent place on all your web pages (preferably at the top and also in the footer); and be sure that the phone number is coded in html, so that cell phone users can automatically dial you by pointing and clicking.
Client testimonials from anonymous individuals (like “Susan K.” or “Elaine H.”) can also send out red flags, giving potential clients the sense that you are hiding something.