Consult Google’s Search Engine Optimization Starter Guide for SEO basics for your website. You will probably notice that the parameters they list make sense.
Imagine you are in charge of running a search engine. You’d prefer sites that have a strong track record (been around for a while and have been updated at regular intervals). You would not prefer sites that were launched and then never updated again.
You’d also want your code to be clean (clear of tables, with as little as possible coding in the actual page). Styling should come from a cascading style sheet with the appropriate css file extension rather than from within the html code.
The guide will show you how to create unique, accurate page titles as well as accurate meta tag descriptions.
You’ll also learn how to improve the structure of your URLs using descriptive words in the URL, make your site easier to navigate, prepare two sitemaps (one html and the other xml), write better text, insert alt tags for images, use header tags appropriately, make effective use of robots.txt, be aware of rel=”nofollow” for links, and how to promote your website.
Social media is another effective tool for promoting your site
Want to know more? See Search Engine Optimization.