Google Is Not Like a Steak: You Can’t Order It

A high ranking (within the first 10-30 listings) is not like a steak at a restaurant: you can't order it and have it delivered.

Rumors to the contrary, strong rankings with Google, Bing, Yahoo and other search engines is not something you can order, like a special on a menu in a restaurant.

There is no magic button you can push. Sure, you can submit your new website to the search engines, or you can wait until your site is spidered; but your site’s rankings (how close to the top of the list your URL appears with any given keyword combination) are determined by the algorithms the search engines use to rank sites.

It is, indeed, possible to boost your site’s rankings through organic search engine optimization and other measures that are considered standard within the marketing industry (see SEO strategies). However, contrary to popular belief, as of this writing, a high ranking in Google cannot be bought.

You can set up a Google AdWords account where Google takes out fees in a pay-per-click fashion, but this alone will not guarantee you strong rankings. (In general, pay-per-clicks only become effective after a substantial amount of money is invested).

There is no sure-fire method that will put your site at a number-one ranking all the time for every relevant keyword search. Any professional or organization who guarantees you a number-one ranking is probably not telling you that, without regular updates, you will likely be unable to maintain that number-one ranking for long.

If you are a website owner, you will likely be targeted by many companies (thanks to the wonders of spam) who will promise you a number-one ranking. Don’t be fooled: there are no shortcuts.

 

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About admin

Christopher Merrill is a Chicago freelance website designer, doing business since 1999. Specializing in website design for small- to mid- sized businesses and individuals, Christopher Merrill works closely with his clients to provide high-quality website design at an affordable price. Mr. Merrill has designed over 200 websites for his clients in Chicago and nationwide during the past decade. Christopher Merrill prides himself on providing an honest, hands-on approach with each individual client, in a friendly, relaxed atmosphere. Turnaround and response time are kept to a strict minimum, and Christopher Merrill is always ready to respond to all of your questions, whether you are looking for a Web design solution, or working closely with him to update your already-existing site.
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