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>> CHRISTOPHER MERRILL
info@christophermerrill.com
Phone: 773-755-2536
Cell: 773-339-5385 (text)
Fax: 773-409-5411
3600 North Lake Shore Drive
No. 523
Chicago IL 60613
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Category Archives: Do-it-yourself SEO
What’s in a Name? Everything!
Your title <title> tag content is extremely important for your site’s rankings. Select the words you insert in your title tags carefully. Try to think of concise three- or four-word combinations that describe you — and only you. Instead of … Continue reading
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A Website Is a Long-Term Committment
If you think starting your website will be a one-time thing, think again. One of the biggest mistakes people make is thinking they can start up a website and then everything will take care of itself — clients will come … Continue reading
Posted in Advanced, Do-it-yourself SEO
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Send ‘em Back for More
It’s a good idea to get into the habit of posting a link to a specific page on your website whenever responding by email to a client inquiry. Whenever you can use your website to provide answers to clients’ questions … Continue reading
Where to Submit Your Website
Register.com sent out some good advice to new (and established) website owners on June 21, 2012: “To ensure that your website is easily found online it is important that you submit your website to the major search engines and intenet … Continue reading
How Can I Locate Duplicate Metatags?
Think about it: If you were a search engine and you could detect dozens of web pages on the same website with the exact same title and description tags, wouldn’t you put this website down low on the list in … Continue reading
Google Is Not Like a Steak: You Can’t Order It
Rumors to the contrary, strong rankings with Google, Bing, Yahoo and other search engines is not something you can order, like a special on a menu in a restaurant. There is no magic button you can push. Sure, you can … Continue reading
How Can I Fight Negative Online Reviews?
The most effective way to counteract bad online reviews is to continuously (and regularly) add valuable content to your website so that, in time, your current content will override the negative reviews that are appearing in keyword searches, essentially nudging … Continue reading
What’s All This About “Unique” Meta Tags?
The following image shows the title tag and description tags highlighted in yellow. Intentional misspellings are also contained in the keyword tag: The recommended maximum length for title metatags should be 12 words, or between 60-90 characters. The recommended maximum … Continue reading
“Just the Facts, Ma’am” – Form Follows Function (Really)
Newly launched lincolnsquaretherapist.com was built from the ground up with organic search engine optimization as priority. This site was designed from the start with an emphasis on simplicity, navigability, and, most important, coded in a way that will attract the … Continue reading
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Google Sitelinks Are Automated — for Now
Some Google search results are called SITELINKS — they display links to sub-pages under the main URL of the site under certain search conditions. Here’s an example for my site: For more information, see Google Sitelinks for Google Webmasters. Specifically, … Continue reading