Category Archives: Do-it-yourself SEO

Why Are Blogs So Rigid?

WordPress templates provide a variety of formatting possibilities, but they do not allow for much reformatting within the templates themselves — that is, unless you are a web design professional. However, what is lost in flexibility is gained in the … Continue reading

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Websites Get a Good Reputation by Providing Useful Information

Here’s something I hear a lot:  “I want my website to be something like they’ve never seen before.”  A lofty goal, and when you are talking about what the website does, a noble one.  However, more often than not, when … Continue reading

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Hashtag Your Way to the Top Ten

Hashtagging topics related to what you do is an excellent way to build your audience, and your rankings as well. Start by searching Twitter for topics that are connected with your business. For examples: #freelancewebdesigners Warning: some of the best … Continue reading

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What’s in a Name? Everything!

Your title <title> tag content is extremely important for your site’s rankings. Select the words you insert in your title tags carefully. Try to think of concise three- or four-word combinations that describe you — and only you. Instead of … Continue reading

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A Website Is a Long-Term Committment

If you think starting your website will be a one-time thing, think again. One of the biggest mistakes people make is thinking they can start up a website and then everything will take care of itself — clients will come … Continue reading

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Send ’em Back for More

It’s a good idea to get into the habit of posting a link to a specific page on your website whenever responding by email to a client inquiry. Whenever you can use your website to provide answers to clients’ questions … Continue reading

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Where to Submit Your Website

Register.com sent out some good advice to new (and established) website owners on June 21, 2012: “To ensure that your website is easily found online it is important that you submit your website to the major search engines and internet … Continue reading

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How Can I Locate Duplicate Metatags?

Think about it: If you were a search engine and you could detect dozens of web pages on the same website with the exact same title and description tags, wouldn’t you put this website down low on the list in … Continue reading

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Google Is Not Like a Steak: You Can’t Order It

Rumors to the contrary, strong rankings with Google, Bing, Yahoo and other search engines is not something you can order, like a special on a menu in a restaurant. There is no magic button you can push. Sure, you can … Continue reading

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How Can I Fight Negative Online Reviews?

The most effective way to counteract bad online reviews is to continuously (and regularly) add valuable content to your website so that, in time, your current content will override the negative reviews that are appearing in keyword searches, essentially nudging … Continue reading

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