As the joke goes, the “seagull consultant” is a temporary consultant who:
- Flies in
- Makes a lot of noise
- Eats all the food
- Craps all over everything
- Flies out– never to return
You know you’ve had a visit from a seagull consultant if — after the consultant has left, and everything dies down, things are WORSE than they were before and, more important, you have wasted money using them.
The seagull consultant looks impressive on first glance, but leaves disaster in their wake — and is never, never around to pick up the pieces (they have been paid and are gone).
To avoid being visited by a seagull consultant, plan ahead, and make sure the consultant you hire agrees to help monitor things down the road — and have them guarantee that it will be possible to return things back to where they were before they consulted, if needed.
You know that your consultant is NOT the seagull variety when, after they have done their work and made their changes, your website runs better than before — and STAYS running without problems for a minimum of six months. Don’t be fooled if everything seems terrific the week after they leave: the proof of their effectiveness is in the long-term.
For more information, contact Chicago Freelance Web Designer Christopher Merrill.