Here’s something that you can do on your own to optimize your web site — and you won’t have to pay any money  to a website optimization service in order to do it:

Limit your title tag to 12 words, or between 60-90 characters; and limit your description tag to 25 words, or approximately 125 characters.

The days of being able to jam the title and description metatags with as many keywords as possible are long gone. The algorithms set up by the search engines can detect this ploy, and will penalize you for it.

In your source code, simply find the information between the title tags, which look like this:

<title>text here</title>

and the information within the description metatag, which looks like this:

<meta name=”description” content=”text here.”>

and fill these tags with keyword-rich text that does not go beyond the limits I just described.

Be sure to insert unique title and description tags on each separate page of your website as well.