Marketing experts advise web site owners to keep in touch with their clients by sending out an email newsletter on a regular basis.

I recommend sending out web newsletters once a month. While it may be tempting to send out the newsletter more frequently, I advise caution, since some users might consider receiving a newsletter more often an irritation, and may be tempted to opt out of your newsletter if they sense it contains information that may not be useful to them.

To receive the search engine optimization benefits from your newsletter, be sure that it contains a minimum of images (assuming you are developing your email newsletter in html) and a maximum of keyword-rich text relating to the main topic of your web site.

Constant Contact is an excellent choice for developing and maintaining your email list. Also, many hosting companies offer options for distributing bulk emails. While the learning curve for all of these options can be daunting to some, if you are interested in really following through on your newsletter, it can be well worth the effort to understand and be comfortable with the options provided by the email program.

Virtually all bulk email programs will have fairly strict anti-spam policies, so I strongly advise against purchasing email address lists and sending out blind email invitations.

Once you’ve established your newsletter, you can post a link to join the newsletter on your web site, allowing users to join at will (and also to leave at will). This way, you can keep track of who is on your list.

I can help you design your newsletter in a manner that will strike the right balance between visual appeal and SEO (search engine optimization).

Join my newsletter to see an example in action.