To determine which keywords might be most effective in attracting your audience, try going to Google (or any other search engine) and entering various keyword combinations in the search box.
Observe the links that come up under each keyword search. When you come to search results that show a neighborhood where you would like your website to reside, copy down that keyword combination exactly and remember it! These will be words that you will want to emphasize in the title tags, description tags and text of the home page of your site (as well as on the inner pages).
Keep trying various combinations, making sure to emphasize your geographic area, if appropriate. Then, select perhaps the top 2-3 keyword combinations, and employ them on your website so as to attract the search engines.
Always make sure to test your keyword phrases in an actual search engine to see what comes up. Some effective keyword combinations may not be immediately apparent (and may even be counterintuitive). Do not try to guess or hope that you will have the best words: test them out first.
Learn more about organic search engine optimization.
