A bounce rate is the percentage of initial visitors to a site who click away to a different site, rather than continue on to other pages within the same site.

Analyzing and adjusting your main-page content, as well as the design, can help you to reduce your bounce rate – however, your bounce rate should also be compared with your repeat visitors rate in order to get an idea of what might be needed to improve your client turnover.

Avinash Kaushik of Google.com has stated:

“It is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying.”

While reducing your bounce rate can be important for e-commerce sites, it is of more questionable value for sites that relate news and information, where many visitors can immediately find what they need on the first page.

See Google Analytics Bounce Rate

and

See About Bounce Rate

for more information.

Tags: bounce rate, exit rate

This entry was posted on Thursday, June 3rd, 2010 at 1:59 pm and is filed under Marketing Your Website. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.