Send ‘Em Back for More!

If you find your clients asking you the same question over and over, consider posting a page on your web site that ANSWERS that question. Then, every time a client asks you that question, you can refer them to the particular URL on your web site that provides the answer.

It’s a win-win situation — their repeat visit to your web site will boost your rankings, you’ve answered their question, and you’ve saved time as well.

Remember, the search engines can detect repeat visitors to your web site, and will reward you for these repeat visitors with higher rankings.

A small investment of time (the time needed to create the web page that answers their question) can lead to big results for your rankings. In terms of cost effectiveness (your time vs. the possible economic return), updating your site with valuable information for your clients is a good investment.

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