When inserting keyword meta tags within the header section of your html code, consider inserting misspellings of relevant terms.

For an example:

<META NAME=”keywords” CONTENT=”chicag web designers, chicago web desingers, chicaog web designers”>

The days of stuffing keyword meta tags with endless keywords and phrases are long gone; however, inserting intentional misspellings that users might enter when searching for your services can help to boost your rankings.

See more information about organic search engine optimization.

A common mistake is to assume that your Web site should be like an online brochure. There are fundamental errors in this line of reasoning that will come back to haunt the novice web designer.

First, a brochure is printed material that is meant to last for years.  A Web site is meant to be updated regularly (weekly, if not daily, if you wish to achieve strong rankings with the search engines).

Second, a brochure is a piece of graphic art which occupies a given, static set of dimensions (i.e.,  5 inches by 9 inches). No such given dimensions exist on a Web site; your Web pages will display differently depending on the browser and screen resolutions selected by the individual user.

Finally, each page of a brochure represents a completed graphic design within the given dimensions, giving relatively equal weight to the images at the top of the page and the bottom of the page; Web sites give high priority to the material at the top of the screen and far less importance the the material below.

A Web design is actually a FRAMEWORK through which users can NAVIGATE between pages of different lengths. No such FRAMEWORK or NAVIGATION structure exists in a brochure.

A Web site design is essentially ONE design which is echoed throughout the site; a brochure contains separate, completely designed individual pages, that stand alone as the reader turns from page to page.

If you are still certain that you would like your Web site to resemble an online brochure, consider converting your printed brochure into a pdf and the posting the brochure itself to your server.

Remember, PRINT is not the same thing as WEB DESIGN!

To determine which keywords might be most effective in attracting your audience, try going to Google (or any other search engine) and entering various keyword combinations in the search box.

Observe the links that come up under each keyword search. When you come to search results that show a neighborhood where you would like your website to reside, copy down that keyword combination exactly and remember it! These will be words that you will want to emphasize in the title tags, description tags and text of the home page of your site (as well as on the inner pages).

Keep trying various combinations, making sure to emphasize your geographic area, if appropriate. Then, select perhaps the top 2-3 keyword combinations, and employ them on your website so as to attract the search engines.

Always make sure to test your keyword phrases in an actual search engine to see what comes up. Some effective keyword combinations may not be immediately apparent (and may even be counterintuitive). Do not try to guess or hope that you will have the best words: test them out first.

Learn more about organic search engine optimization.