Archive for May, 2010

Surprise! Unwanted Skype Rollovers?

Friday, May 28th, 2010

Here’s something I’ve never seen before: a small rollover appearing over telephone numbers in a web browser inviting the user to click on the number in order to dial it using Skype.

The rollover appeared on my client’s laptop today (we were working together on updates for his site). I checked the code and found nothing special behind the telephone number — so, in order to rectify the issue for the client (he didn’t want these rollovers to appear for anyone), I deleted the phone numbers (which were in html) and created an image that displayed the telephone number instead. Without the standard telephone format (888-888-8888), the unwanted Skype rollovers disappeared. Of course, with the phone number now in image format, users will not be able to copy and paste the telephone numbers from his web page, but the client decided it was important to him not to have these unwanted Skype rollovers, so the image version remained.

I’m assuming this new element was appearing on his laptop because of his Skype plugin. Skype was able to recognize the phone number as a phone number simply because of the telephone-number format (three numbers followed by a hyphen, followed by another three numbers, followed by a second hyphen, followed by the final four number), and, as such, was “offering” this popup as a way to “encourage him” to use Skype.

Certainly, some Skype users might like this — others might not.

If anyone has anything to offer on the subject, I’d love to hear about it.

Double Check Each Time You Upload!

Thursday, May 27th, 2010

One of the most common errors made by fledgling and experienced web designers alike is to fail to double check files to make sure the new versions have been saved and uploaded completely to the server.

This may sound like a small thing, but it can mean the difference between making the sale and not making the sale, especially if you are replacing vital contact information.

If your phone numbers or email addresses are incorrect on your site, it won’t matter how wonderful your site looks: the only thing the user will remember is that they tried to contact you and you didn’t respond. From now on they will think of yours as the website they reached out to — and got nothing in return.

Always be careful to check and double check the email links on your site to make sure that you will be able to respond quickly when users reach out to you.

If you have spam blockers on your email retrieval program, consider removing them so as to not lose possible paying customers.

And when you do respond to the client, consider sending them back to your website for further information: repeat visits are detected by search engines, and can help to boost your rankings.

Send ‘Em Back for More!

Friday, May 21st, 2010

If you find your clients asking you the same question over and over, consider posting a page on your web site that ANSWERS that question. Then, every time a client asks you that question, you can refer them to the particular URL on your web site that provides the answer.

It’s a win-win situation — their repeat visit to your web site will boost your rankings, you’ve answered their question, and you’ve saved time as well.

Remember, the search engines can detect repeat visitors to your web site, and will reward you for these repeat visitors with higher rankings.

A small investment of time (the time needed to create the web page that answers their question) can lead to big results for your rankings. In terms of cost effectiveness (your time vs. the possible economic return), updating your site with valuable information for your clients is a good investment.

All Photographers Are NOT Created Equal

Saturday, May 15th, 2010

Award Winning Photographer Allan Detrich Proves All Professional Photograhers are NOT Created Equal!

One look at these storm chasing photos posted by my client, award-winning photographer, Allan Detrich on May 11, 2010 shows the difference between the average photographer and a true artist.

In one afternoon, Allan Detrich can take a set of photos that it would take another photographer a lifetime to achieve.

Detrich was a runner-up for the Pulitzer Prize in Photojournalism in 1998, and one of his storm-chasing photos appeared in Time Magazine as a photo of the year. He continues to win awards for his wedding photography, and he is an active storm chaser and storm photographer.

I’ve been working with Allan Detrich since 1999, and he never fails to astonish me every time he sends me a set of images to post: each photo tells a story, drawing you into the the drama and/or comedy of the situation.

Make no mistake: photography is NOT just a matter of pointing a camera and clicking: before you post your own photos to your website, consider hiring a professional, like Allan Detrich.

Use a Call to Action to Tempt Your Customers

Saturday, May 8th, 2010

A call to action is a phrase  that urges the reader, listener or viewer to take an immediate action such as “write now,”  “call now,” or “click here.”

Answer.com defines a call to action as “a  statement usually found near the conclusion of a commercial message that summons the consumer to act. A call to action will implore the consumer to ‘run right out’ and purchase, ‘call now, while supplies last,’ write a letter, return a coupon before a deadline, or call an 800 phone number to place an order. Many clever commercials have failed to sell a product because, although they were entertaining, they lacked a clear call to action.

It may sound corny, but it works. No matter how funny, cute or sexy an advertisement is, if it doesn’t cause people to purchase the product, the advertisement is a failure.

Formatting the text in your links as a call to action can also increase your rankings.  As much as possible, use active verbs in internal links so as to draw in the user.

Avoid using the same call to action on the bottom of every page. The web site that has “Questions? Contact Us” at the bottom of every page may rank behind the website that has a different, page-specific call to action on each page.

Don’t Be Shy: Post Your Photo to Your Website!

Monday, May 3rd, 2010

Posting a photograph of yourself to your Website can be painful (“What photo should I use?” , “Should I hire a professional photographer?”), but having an image of yourself on your web site — particularly if you are providing a service that is “hands on” — can be a good idea: It demonstrates transparency, and says you are willing to show your face — literally.

The decision as to whether or not to hire a professional portrait photographer depends on the nature of your business, and on the quality of the images that you have.  In this day and age, with digital cameras and image editing programs like Photoshop, you may not need to go to a professional photographer in order to find something that you can use that will represent you well.

Whatever you do, choose a photo that is welcoming: an image of you that shows you off as friendly and easy to do business with. Unless you are a professional model, users will not be looking for someone who is sexy, but someone who is approachable.

To learn more, see Getting the Most Our of Your Professional Photo Session.