Archive for March, 2010

Choose Your Photo Gallery Solutions Carefully

Monday, March 29th, 2010

There are many solutions available for displaying your photo gallery, and not all of them are created equal.

If you want to have thumbnails display on the same page as the full-sized versions, this will increase ease of navigation, but the space that the thumbnails take up on the page will compete with the remaining space available for the full-sized versions – perhaps forcing them to be smaller on the screen than you would like.

Having the full-sized versions appear on a different screen by themselves will allow you to make them larger, but will force the user to refer back to the thumbnails when navigating.

Lightbox solutions have become popular, in which the user can click on a thumbnail, and a new page with the full-sized version pops up on the screen: These can be impressive for the first-time viewer, although repeat visitors can become annoyed with the amount of time it takes for each image to pop up (this time adds up quickly if users are interested in viewing multiple images).

Consult this list of photo gallery design possibilities before making any final decisions on how your photo gallery should display on the screen.

Before investing a large amount of time and money in a photo gallery, consider Flicker.com as well.

What’s the Most Common Web Design Mistake?

Sunday, March 21st, 2010
Istock Photos are an excellent source for web designers

Istock.com Is Good Source for Professional Images

The most common web design mistake (and the easiest one to avoid) is the FAILURE TO FIND THAT ONE QUALITY IMAGE for the main page of your web site — the image that will represent you to the first-time viewer and make them remember you.

This will likely mean spending a good deal of time looking for that image on the web (if you are looking to purchase royalty-free images from a service like photodisk.com, istock.com or jupiterimages.com). If you are unable to find what you want after searching the web, consider hiring a professional photographer. See how go get the most out of your professional photo session for more information on how a professional photo shoot works.

It’s also a mistake to put this decision off until late in the design process: you may find the perfect image — but if you have already designed the rest of your site, you might find yourself having to rethink the entire design (colors, layout, etc.) in order to fit that image. Better to delay the design process until you have found that perfect image, and then tailor the design to match the colors and feel of that image. First things first!

The first page of your web site is your calling card, your first impression; and it’s very important that you put your best foot forward right from the start.  Delaying this decision (a decision that can be difficult, if not agonizing) can cost you time and money!

Register Your Business Address with Google

Sunday, March 14th, 2010

Registering your web site’s business address with Google can be advantageous.

Users will then be able to search for your services by geographic location, and will also have access to your hours of operation, services you provide, specialties, etc. An icon leading to a map to your business will also appear in Google searches.

One thing to be aware of is that registering your business address with Google also gives users the option to review your services by clicking on the WRITE A REVIEW link next to your web site. There are ways once can appeal a bad review that has been posted to Google — but it is something to consider when deciding whether or not to register your web site business address with Google.

Add your URL to Google.

Clean Code Will Improve Your Rankings

Friday, March 5th, 2010

Clean html code throughout your web site is one of the most important steps toward improving your rankings with the search engines.

Broken links, extraneous code, unvalid html — all of these will increase the likelihood that your web site will fall down the rankings with the major search engines.

And just because your web site looks clean on the OUTSIDE (within the browser window) doesn’t mean that it is clean on the INSIDE.

Dreamweaver offers a validator and other tools that allow you to test the code on your pages, searching for broken links, invalid code and just plain messiness.

Google Analytics and Google tracking also offer tools that help you locate those problem areas and fix them.

Simply use these tools to scan the pages of your web site, and these tools will locate the problems by indicating the line number, and how far from the left margin the offending code resides. They will also recommend actions you can take to fix the problems.

Remember, a clean web site is a POPULAR web site!