“But I don’t have anything to say!” is the response I usually get when I suggest to clients that they consider starting a blog to promote their web site.
However, in your line of work (or any line of work, for that matter), it’s likely that you learn something new every day — I know I do. So, why not share what you’ve learned with others, and boost your rankings at the same time?
Gathering information to post on your blog is more of a frame of mind than anything else: if you get in the habit of writing down those little tidbits that come to you in the middle of project, you can then come back to these notes later on when you are searching for material to write in your blog. Keep adding to your list every time an idea comes to you (no matter how small) and pretty soon you will have more to write about than you can keep up with!
When blogging, be sure to stick to issues that have to do with the material on your web site (though diversions now and then to add interest are fine too). See how to power blog for more information on effective strategies for boosting your rankings with the search engines.
Another important advantage of having a blog is that it allows you to update your web site on a regular basis without having to know html. You can also send links to your blog to your clients whenever they ask you a question that you have already answered on your blog — this sends them back to your web site a second time: yet another plus for marketing your site and boosting your rankings.
If you would like help in setting up a WordPress blog on your web site, Contact Christopher Merrill.
