If you hover your mouse over a link that includes a title, the title will display in a small box next to the mouse.

Here is an example of a title attribute:

<a href=”attorneys.htm” title=”Our Attorneys”>Our Attorneys</a>

Adding the title attribute will generate a “tool tip” in major browsers, giving the user more specific information on what is contained in the link.

The title tag is also beneficial for handicapped users. See more about creating handicapped-accessible web sites.

Title attributes are a completely valid way to get additional content onto your pages that will attract the search engines to your keywords and phrases, allowing you to adjust the keyword saturation of your web pages.

Remember that users will see your titles tags in major browsers when they hover the mouse over the element, so be sure to choose the text for your title tags carefully.