Archive for the ‘Starting Out’ Category

What Is a “Page View”?

Monday, September 6th, 2010

What Is a "Page View"?

Each time a user visits a unique web page on your web site, a “page view” occurs.

The number of page views your web site receives within a given time period is recorded by your web site statistics control panel. Contact your hosting service to find out how to access your site statistics.

Page views are commonly confused with “hits.” A hit is recorded for each object that loads during a page view.  For example, if a web page contains two images and references two style sheets and three javascripts, a single viewing of the page by an internet user will yield one page view, but seven hits. If a page contains over two hundred images, one page view will record over two hundred hits.

If you want an estimate of how many different people have accessed your web site within a given time period, find the “unique page views” field on your site statistics control panel.

The number of unique page views that your web site has received within a given time period is determined by the number of unique IP addresses that have accessed your site. So, even though a user may access several pages of your web site several times within a given week, your site statistics control panel will only record one unique page view for that same user during that time period.

Standard site statistics control panels will only yield estimates of your traffic — do not assume that you are seeing exact numbers when you access your site statistics control panel.

Use your site statistics control panel to determine trends over time — not exact numbers.

Google tracking and Google Analytics can also be used to examine your statistics.

What’s the Most Common Web Design Mistake?

Sunday, March 21st, 2010
Istock Photos are an excellent source for web designers

Istock.com Is Good Source for Professional Images

The most common web design mistake (and the easiest one to avoid) is the FAILURE TO FIND THAT ONE QUALITY IMAGE for the main page of your web site — the image that will represent you to the first-time viewer and make them remember you.

This will likely mean spending a good deal of time looking for that image on the web (if you are looking to purchase royalty-free images from a service like photodisk.com, istock.com or jupiterimages.com). If you are unable to find what you want after searching the web, consider hiring a professional photographer. See how go get the most out of your professional photo session for more information on how a professional photo shoot works.

It’s also a mistake to put this decision off until late in the design process: you may find the perfect image — but if you have already designed the rest of your site, you might find yourself having to rethink the entire design (colors, layout, etc.) in order to fit that image. Better to delay the design process until you have found that perfect image, and then tailor the design to match the colors and feel of that image. First things first!

The first page of your web site is your calling card, your first impression; and it’s very important that you put your best foot forward right from the start.  Delaying this decision (a decision that can be difficult, if not agonizing) can cost you time and money!

Why Don’t Web Design Templates Work?

Sunday, February 28th, 2010
Web design templates

Warning: Web design templates CROWD the top of your web site!

Web design templates don’t work because they crowd the top of your web site with images, forcing the navigation structure and text to be low on the page, so that users continually have to scroll down on the page to see important information.

The images may be fantastic (and that’s what they tempt you with, the lovely designs), but these designs come at a BIG price because all you see on each page is the lovely graphics and not the navigation structure: you can’t see the navigation structure, because it is  too low on the page. Or perhaps the navigation structure is higher, but you can’t add links to it, making the design useless to you in the long run (never assume you will not need more links at some point in the future).

Many design templates also severely limit how you can edit the title and description metatags, making search engine optimization difficult, if not impossible.

Before you decide on that web design template that you think will be perfect for you, think again: you may be paying too high I price (and I don’t mean in money) for that template if you can’t edit it freely, and if your site is not user-friendly.

Why Choose a Freelance Web Designer?

Monday, October 12th, 2009

why_choose_a_freelance_web_For many people, the cost of using a web design firm to design and maintain a website can be prohibitive. Most freelance web designers do not have the large overhead that a large web design firm has, so the freelance web designer can pass these saving on to you.

If the website you plan to build doesn’t have substantial programming or backend issues (which is often the case), a good freelancer can easily handle all of your needs at a fraction of the cost you’d likely pay to a web design firm. Plus, the freelancer is much more likely to be able to give you the hands-on service and support you need as your project moves forward.

Before you assume that a web design firm is necessary to handle your web design needs, check  out the freelance web designers in your area — some of them may have been in business longer than that firm you’re looking at; they even may be more likely to stay in business in the future, especially in this perilous economy.

If you are looking for a freelance web designer, please contact Christopher Merrill, Chicago Freelance Web Designer.

The Number-One Most Common Mistake Made by New Website Owners and Designers

Sunday, October 4th, 2009

blue-ribbon-smThe number-one mistake made by  perhaps ten percent of new website owners: They fail to notify their website registrar (Register.com, Network Solutions, GoDaddy, etc.) when they change their email address.

The result is that these unfortunate users fail to receive important account-renewal notices from their registrar (these messages only go to their old, now-defunct email account): worst-case scenario (I’ve seen it happen), the site owner completely loses ownership of their domain name.

This effectively destroys the worth of your present website address — unless perhaps you want to buy your own domain name back (if it’s for sale by its new owner) for a ridiculously large sum.

If you discontinue the use of your primary email address (this is the address where people can reach you most directly, the same email address that you give online when you pay by credit card), be sure to give your site registrar your new email address so that they can contact you (and won’t be spammed out by your email program settings) at very important times; like when the fee for your domain name is up for renewal, or when your credit card on file has lapsed.  Both of these events (especially the credit card lapsing problem) are common, and in each case, the site owner risks losing the rights to their own domain name if the owner doesn’t follow up.

For your own sake, always make sure your site registrar has an email address at which they can contact you to notify you if payment needs to be made or if a credit card has expired.

See more web design mistakes.

Why Won’t My User Name and Password Work?

Tuesday, September 8th, 2009

Working with multiple user names and passwords on your web site can be a frustrating experience, but here’s how to reduce the stress:

passwordsRather than retyping your user name and password into the appropriate text input boxes (and then having them be rejected time after time because of errors), always HIGHLIGHT the user name and/or password from the original source, then COPY the user name/password into the text box. This way, you avoid typos.

If you are verifying the information or giving the user name and password to someone else, follow the same routine as above: COPY and PASTE the user name/password into the email that you are sending them — but before you hit “send,” be sure to VERIFY that you have copied the information correctly by testing those SAME user names and passwords that you have on your email against the actual log-in page on the web site. If your user name and password work after HIGHLIGHTING and PASTING the information from your email into the user name and password input boxes on the log-in page, then you know you have the correct information — and that you are giving the correct information out.

Check Your Web Pages on All Browsers

Monday, August 31st, 2009

Browsers will display your web pages differently — there’s just no way around it. Text will wrap differently, images will align differently — everything will be different. And sometimes, the difference will be significant.

browsersFor example, Mozilla will read the default for horizontal alignment of a cell as “left” while IE will read the default for horizontal alignment as “center,” unless you set it specifically to “left.” This will mean a HUGE difference in the way the text displays within the cell.

Subtle things, like the look of a border that has been coded in your style sheet, will look different, depending on the browser. At least once a week, I run into something new that I have never seen before — and the list changes as new releases of the browsers come out.

I had one client come to me because their cascading menu javascript would no longer display the main navigation structure with the newest release of IE — essentially rendering their web site completely useless. It’s surprising what one small difference can make when it comes to html.

Always, always, always check your developing website under various conditions to ensure functionality.

What Makes for Common Sense Web Design

Monday, August 24th, 2009

always_plan_ahead3It’s a common mistake for Web designers who are starting out to become too preoccupied with making a “perfect picture” on the Web page, without understanding how important it is to develop a user-friendly Web site that is easy for the first-time user to navigate.

Beginners in Web design might find the tips at:

Web Design Do’s and Don’ts

and

What Makes for Good Common Sense Web Design

to be useful.

A good web designer always keeps an eye toward the future — always anticipating even before the client does what components the client is likely to need as time goes on.

It’s very easy to become trapped by thinking too much about the visual impact of the site without regard for the practical matters involved in creating a site that will be able to change with the times. A Web design should be able to “breathe” — and not be too confined by any one visual element to the point where changes and updates cannot be made without disturbing the overall design.

I provide initial consultations free of charge to evaluate your present Web site. If you would like to make an appointment, please don’t hesitate to contact Christopher Merrill.

Try Gimp.org for Useful Image Editing Freeware

Monday, July 6th, 2009

gimpIf you are looking for a freeware version of Photoshop, try gimp.org. Many of my clients have found this free software package to be extremely useful.

Gimp gives you the ability to do most of the basic image editing and image optimization functions that you might need if you are starting out in web design.

Plus, working with Gimp is a good way to get your feet wet if you are thinking of purchasing Photoshop or Photoshop ImageReady.

Also, if you are thinking of starting out in web design, Gimp can be an excellent “introductory course” to the basics of image and photo manipulation. You can get started right away making your own websites without having to invest an arm and a leg in image-editing software.

What You Need to Get Started

Monday, May 18th, 2009

Starting Out

Starting Out

Here are some of the things you will need for your new Web site:

A domain name

If you wish to register your domain name yourself, you can go to Network Solutions or Register.com (or any other site that will register domain names) and purchase your domain name online using a credit card. Please write down all user names and passwords you select and then forward that information to us. Also, please forward to us copies of ALL correspondence you receive from the organization that registered your domain name. If you need help, contact us at 773-755-2536 or email us.

A hosting company

We can recommend a hosting company if you don’t have one in mind. Hosting for most sites will cost around $12/month.

Email address list

Please provide us with a list of email addresses that you would like to have in connection with the Web site.

In addition to the above, please provide us with copies of any relevant printed material that you currently use to represent and advertise your company, especially items displaying logos and your company’s color scheme. Please provide us with copies of any and all images that you would like to appear on the web site.

Know your goals

Many clients find it helpful to fill out the following questionnaire before their first meeting, so as to clarify what they hope to accomplish with their web site.

eBusiness Questionnaire

1. Provide a brief description of your business.

2. List at least two goals for your web site.

3. Name three web sites that are similar to yours.

1. ______________________

Identify what you LIKE about this web site.

Identify what you DON’T LIKE about this web site.

Identify some things you would do differently.

2. ______________________

Identify what you LIKE about this web site.

Identify what you DON’T LIKE about this web site.

Identify some things you would do differently.

3. ______________________

Identify what you LIKE about this web site.

Identify what you DON’T like about this web site.

Identify some things you would do differently.

4. Name a web site outside of your industry that has a feature that you admire and would like to have on your web site.